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Sony - Marketing Analyst Intern

Barcelona • Mercadeo

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.


The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application. Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities.

Job Purpose


The Marketing Analyst will have 4 main responsibilities:

SMART FAF Creation and upload for approval flow, based on the forecast and agreed activities by each product manager (Special Price / SOA / Stock Comp)
Activity monitoring – Verifying that the short-term activities raised in FAF are in fact implemented in the market
Reporting on weekly basis the result (sell-out basis) of the activities, in order to be validated by the different stake-holders (Marketing, SBO, Sales)
Ensuring that the FAF balance is enough to cover the commitments after the activity is done

Key Responsibilities & Scope for Decision Making

1.SMART FAF Creation and upload for approval flow:

Based on the activities decided by the PM’s for their categories, the marketing analyst, is responsible to upload the activity into SMART and according to the forecast
The activities in the frozen forecast of the month should be uploaded into SMART until the following Wednesday evening, as far 48h passed since the financial forecast closure, otherwise it should be uploaded by Wednesday of the following week
If the activities in the Forecast of the month are not 100% confirmed with Sales, then a temp FAF should be raised and by the end of the month this FAF should pass to a final activity or then released (based on PM input)

2. Activity monitoring

For SOA short term activities, or special price, monitor that the activity (price/promotion) is implemented according to the PM plan
Report on the weekly basis the results
If the activity is not visible a message should be sent to the PM with the warning

3.Reporting on closed activities

In order to minimize the disputes with customers, after the closure of the activity period, the results should be shared with the stake-holders for confirmation
3 weeks after the end-period of an activity, a report should be generated with the actual sell-out results (taking BW Sell-out data as reference)
The report should be shared with SBO & Sales team by customer, cc PM, Grouper, In country control team
In case of internal dispute PM should take the final decision on how to proceed
Marketing analyst should keep track of the changes

4.FAF balance monitoring

For SOA activities, monitor the balance in the FAF at the time of creation vs the actual sell-out of the activity.
Report the variances vs. the accrual
Keep track of the accuracy


 Business, Marketing or Finance graduate
 Fluent in English written/spoken, Portuguese is a plus
Precise in working with numbers and Excel (high level required)
Analytical Skills and commercial awareness
Self-determining, enterprising and determined to achieve goals
Identify opportunities for improvements with E2E process perspective
Communicating clearly and with proper level of detail based on the audience
System knowledge: SAP, BW, EXCEL and Powerpoint