Cover image - Generali Italia
Image - 0 Image - 1 Image - 2 Image - 3
Cover image - Generali Italia Image - 0 Image - 1 Image - 2 Image - 3
Stage Post laurea

Digital Marketing and Channel Growth Intern

Milano • Comunicazione e Marketing
Descrizione

Interested in working in a very dynamic and international environment? Ready to tackle the challenges of supporting the development of digital projects in different markets across Europe, CEE, Asia and Latin America?

Generali is looking for a Digital Marketing and Channel Growth Intern, a young man or woman with a keen interest in digital and marketing, ready to work as a service designer support on all the digital projects, reporting directly to the Head of Digital Marketing and Channel Growth.

The right candidate has a proactive, self-starter mentality and is excited at the prospect of working within Generali’s dynamic, highly international Group Marketing team. She/he will gain valuable experience in service design (UX/UI) and digital environment, will help co-creating projects and contribute to making the initiative a company-wide success.

The primary responsibilities for this position include:
* Work closely with the GHO Design Leader and project PMOs in the definition of several design artifacts that will enable the target to achieve their goals and also business outcomes
* Insure the digital Seamless Omnichannel Experience value proposition, across all touch-points with which different users interact
* Attending project calls with different business units
* Helping with the maintenance and improvements of the Global Design System
* Helping with the management and content animation of a community of people
* Creating and working on presentations and support materials
* Supporting the Digital Marketing team with focus on identifying projects successes, best practices and deficiencies in order to foster continuous improvement
* Following Design Thinking and Human-centered Design principles to create effective, cohesive and engaging design solutions for Generali and their agents, customers and public users

Requisiti

The ideal candidate will meet the following requirements:

Must have:
* A university degree, preferably in service design or digital marketing disciplines
* Fluency in English (another language is a plus)
* Experience in digital and marketing projects
* Comfortable juggling multiple projects and deadlines
* Internationally-oriented, mindful of cultural differences
* Analytical, results-driven and gifted with an eye for detail
* Knowledge on Design System Management
* Proficiency in Microsoft Office and Adobe Creative Suite
* Proficiency in Sketchapp and prototyping tools (e.g. Invision)

Nice to have:
* Passionate for Design Thinking projects
* Knowledge on design collaboration tools (e.g. Figma, Mural, …)