The main topic is to support the creation of a new complete communication asset focused on the world of Genuine Accessories and Merchandising.
During the internship, the resource will take care of providing support in promoting the brand image and creating a new awareness on the Aftersales offer. The project in fact foresees the creation of new video and photographic material (brochures, flyers and catalogs), and the relative distribution through both new and traditional communication channels.
Main activities will be:
• Definition of communication strategy of the project in terms of materials and planning of distribution on different communication channels.
• Definition of requirements for selection of suppliers necessary for the realization of the project, in terms of evaluation of the agencies involved and supervision of the activities in line with the budget and the required assets.
• Coordination of activities with internal departments (Merchandising, Accessories, Brand&Comm, Purchasing, Logistics)
• Operational and creative planning of the project which includes the choice of the range of items being shot, the talents, the cars, the photo and video assets to be created, the locations involved and the copy.
• Supervision and coordination of the production of paper and digital materials with the interlocutors involved, guaranteeing a premium product compliant with the brand guidelines.
• Creation of new internal synergies for opening up to new (social) channels and their maintenance in order to increase the visibility and dissemination of the assets created.
• Organization and updating of the correct transmission of materials created internally and externally (network and end customer)
• Bachelor or Master Degree in Communication, Economics or Marketing
• Fluent in English & Italian both written and spoken
Internship will start February/March