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Stage Post laurea

CRM Lead Generation Trainee

Modena • Comunicazione e Marketing
L'opportunità che stavi cercando è scaduta

With an Italian History and as Global Icon, Maserati is now looking for new talents to join the #Maserati Family.


We're looking for a CRM Lead Generation Intern that, operating within the Digital Marketing & CRM team and directly supporting the Lead Generation & e-CRM Responsible – also in coordination with internal stakeholders, the markets and the agency/players , will have the following mission: 

- Support to the implementation of Lead generation activities and nurturing including Local coordination (markets support for content localization, template approval and performance analysis)
- Operate closely with ICT for the implantation of a dedicated contact plan making sure the right people are targeted through our tools
- Deliver and monitor surveys on lead and shopper feedback, with the aim to understand lead and shopper experience at the dealership
- Contribute to new ideas and innovation through automotive and non-automotive benchmark and specific researches, with a special focus on new product launch, maximizing lead collection, and on database cleansing delivering solutions for improving data quality
- Brief and support Internal Dept and external supplier during events for the correct usage of the Lead Collection AP



In order to be successful you will need :

- University Degree in International Marketing, Economics or Management Engineering
- English language: proficient both in speaking and writing is mandatory (B2 level minimum); additional languages are a plus
- Literacy with Microsoft Office and/or Google Suite
Interest in CRM tools and digital is a plus
- Ability to work both autonomously and within a team, showing proactivity
- Communication skills: the intern will contribute to different projects being in contact with different stakeholders both internal and external
- Strong organizational skills, with high attention to details and deadlines
- Motivation and passion for Customer Experience and the Automotive industry
- Previous experience in multinational companies and premium brands as a plus
- Ability to work in a quick and multicultural environment

We celebrate diversity and are committed to creating an inclusive environment for all our employees. We aim to encourage a culture where people can be themselves and be valued for their contribution.


Join Maserati World.

#Audacity #Passion #Maserati