Scheda Azienda
Pirelli
The Pirelli brand is known around the world as an icon of technology and excellence. Represented by the “capital P” logo for more than a century, the Pirelli name stands for a premium, high-end style with an Italian heritage all underlined by its distinctive position as a supplier to luxury car manufacturers
Automobilistico
Chi siamo

Established in 1872, Pirelli is among the world’s leading tyre producers. It is the only pure consumer tyre company that includes car, motorbike, and bicycle tyres as well as associated services.
Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 3,600 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6% of revenue from high-value products in 2020.
Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 and has renewed the agreement until 2023

Valori aggiunti
People

The strength of Pirelli lies in its people, who come from different countries and have a wide variety of different skill sets. This diversity is encouraged by Pirelli, which recognizes the professional excellence of its many specialized individual functions and puts great store in the development of of young talent. In order to enable all of its 30,500 employees to reach their full potential, Pirelli is also committed to providing continuous training, promoting cross-functional cooperation, ensuring the exchange of practical and theoretical know-how between countries, and supporting the implementation of the most highly evolved company procedures.

Technology & Innovation

Strong commitment to research and development based on an “Open Innovation” model. In 2020, Pirelli’s investment in R&D equaled 6% of its revenues from high value products, one of the highest levels among the world’s major tyre producers. Pirelli boasts over 2,100 people engaged in R&D, located at its Milan headquarters and 12 local technology centres, and a portfolio of 6,700 patents. Pirelli also has in place a series of R&D collaborations and Joint Development Agreements with external players such as suppliers, universities and car manufacturers. It has 77 collaboration projects with Universities (51), Joint Development Agreements and NDAs with suppliers (26) and lot of collaborations with Premium and Prestige Car Manufacturer

Sustainability

Pirelli’s commitment to the creation of sustainable value that characterizes the Company’s responsible management and its economic, social and environmental performance has resulted in its inclusion in some of the world’s most prestigious sustainability stock market indices

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