Cover image - Pirelli
Entry level

Product Manager – MOTO Italia

Milano • Comunicazione e Marketing
Descrizione

PRODUCT MANAGER – MOTO ITALIA

The resource will be responsible for managing Pirelli and Metzeler product portfolio and related activities. She/He will be in charge of transforming product content into customer engagement (end user and dealer) opportunities.

Main activities:

·         Product portfolio management in collaboration with the central marketing team

·         Information updating on Pirelli products, Metzeler and competitors

·         Support product training for sales force and customers

·         Coordinate activities in support of Sales

·         Participation in co-marketing activities with motorcycle manufacturers

·         Participation to events and management of the community on field

·         End user engagement through company platforms (sites, social networks):

o    product content creation (photos, videos, stories)

o    Content publication on websites and corporate social profiles

o    Direct interface with Pirelli and Metzeler communities (answers to questions on websites, social networks, etc.)

o    Communication of product content to industry communities of influencers/online media/motorcycle clubs

·         Monitor activities through effective KPIs's

·         Enhance and strategically use the content produced by our partners (influencers, KOL, media, motorcycle manufacturers, etc.)

Requisiti

Skills

• Digital Mindset and excellent knowledge of the MsOffice package, in particular of MsExcel.

• Excellent organizational, analytical, problem solving and time management skills.

• Knowledge of monitoring and reporting tools of digital and social platforms

• Copywriting

• Photos and video making for social media

• Knowledge of main social media algorithms

 

Passion for the 2-wheeled world (motorized and cycling) and for the pneumatic product is a plus

1-2 years of previous experience in the role