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Business Game

Unilever Future Leaders' League 2021

Varie • Comunicazione e Marketing
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UFLL is a dynamic marketing competition that brings together students from all over the world who want to experience what tomorrow's leadership is all about. 

Joining UFLL means enrolling in a creative brand challenge where you will be working with real brands and real cases. The competition aims to introduce university students to important business themes including:  global brands & innovation, sustainability, global challenges and leadership.

A thrilling hands-on experience that will allow you to understand a leading business from the inside, to be developed by the top leaders that build and manage our globally well-known brands and to boost the skills you need to become a future leader.

The competition it’s divided in 1 national ONLINE round and 1 international ONLINE round, where the winner teams from each country involved will compete on a new challenge for the global award!


2021 National Challenge Summary: BEN&JERRY’S Challenge

From a renovated gas station in Burlington, Vermont, to far-off places with names we sometimes mispronounce, the journey that began in 1978 with 2 guys and the ice cream business they built is as legendary as the ice cream is euphoric.

But Ben & Jerry’s is not only famous for its unique icecream flavors, it is also a ​values led-business ​that can be a huge catalyst to stand up for justice ​in society and ​truly create change in world.​

Your Challenge: Develop a digital communication plan aimed at attracting the right target for Ben&Jerry’s, in right moments, with the right brand messages and with the right digital tool. BE CREATIVE, GO BEYOND THE CLASSIC WAY OF DOING THING.


The qualified participants will receive the full challenge and will be required to submit a solution for the business case based on

•  Market Analysis 

•  Strategy 

•  Action plan


Selection steps:

1)    Apply to the present job as single member or in groups of 3.

Groups are required to communicate their intention via email, sending the 3 cv of team members to, the tutored's team will guide them to further steps. Single members will be grouped by the Unilever team.

Deadline 03.03.2021

2) The top 30 candidates will be called to work in team remotely on an international Unilever brand, they will receive instruction and join a real business case. 

3) Qualified candidates will have 2 weeks to submit their solution to Unilever’s top management, which will select the national champion team!

4) The national winning team will be announced on March 31st and on June 11th they will virtually fly to the international round for the final challenge, to solve together.


This is the right challenge for you if:

- You are enrolled as a Management Engineering student, Marketing or Business Administration, Economics student: 2nd or 3rd year Bachelor or 1st year Master studies (for graduates: please make sure you apply within 6 months from graduation)

- Fluent in English; both oral and written (C1)

- Knowledge of MS Office (MS Excel in particular)

- You’re passionate about Unilever brands

- Positive attitude and startup mindset: make sure to mention your entrepreneurial experiences and attitudes in your application (incubators, startups etc)

- You are passionate about changes and new challenges.

Transformation Drivers are our ideal candidates