Entry level - 4 days ago
Entry level - 4 days ago
CMI Home Care

CMI Home Care

Marketing & vendite
Marketing & vendite
Roma RM, ItaliaPaid Job

Unilever è una delle principali aziende di beni di consumo a livello mondiale che opera nei mercati Food & Refreshment, Home Care, Beauty & Personal Care. Radicata in oltre 190 paesi in tutto il mondo raggiunge, attraverso i suoi prodotti, 2,5 miliardi di consumatori ogni giorno. Unilever impiega oltre 149.000 persone globalmente e nel 2020 ha generato un fatturato di €50,7 miliardi. Il suo portafoglio include oltre 400 brand tra cui gli iconici Dove, Sunsilk, Mentadent, Knorr, Calvé, Algida, Magnum, Lipton, Svelto e Coccolino. L'obiettivo principale di Unilever è essere leader globale nella sostenibilità e dimostrare come il proprio modello di business purpose-led e future-fit sia in grado di produrre una performance superiore. Per questo motivo è da sempre è impegnata ad essere un’azienda innovativa e responsabile. Per ulteriori informazioni su Unilever e i suoi marchi potete visitare il sito www.unilever.it.

CMI Ass. Manager – Italy BPC & Homecare


The Consumer Market Insight mission is to provide inspiration and provocation to drive transformational growth and the Homecare CMI manifestation of this is to drive the creation of ideas from insights to drive impact.
In order to enable our ambitious growth agenda, the CMI team will be the crucial lynchpin to spot growth opportunities, by channel/country/division and measure our performance to identify opportunities to sharpen our 6P levers and actions to harness growth. So, it is imperative that we have cutting edge insights to understand our Italian consumer to be able to identify growth
opportunities and land Transformational Actions.


The focus of the delivery of this team will be driven by key business needs within the Division or MCO to ensure our Insights get acted upon to deliver growth based on channels/shoppers. For this we will use a combination of skills- Brand planning, MI, Pricing, Channel and Customer and Consumer Insights.


About the Role:
This a full-time job share role sharing the responsibility of leading the insight agenda for Homecare and BPC Italy and driving Insights for Homecare into the Italian business.


The person should be able to:

• Identify growth opportunities using a variety of different data sources - continuous market data, secondary research, and most importantly primary custom ad hoc research on consumer and shopping behaviours, be that on-line or in-store behaviour.
• Ability to manage Unilever Market & Pricing insight tools- Brand Health Dashboard etc, and understand market and channel analytics, pricing tools etc. required.
• Pro-actively look for business opportunities and find creative ways to deliver insights both, alone as part of the broader CMI team, and together with agency partners. A critical part of the role is to drive insights into actions in the business.
• Work with global and regional teams to drive the Homecare Innovation agenda and ensure the programme meets the needs of the Italian Consumer.
• Work with marketing to drive Brand Power for global brand and local jewels.
The role will report into the CMI Director for Homecare in Europe. They will also be a key member of the Italian Insight team and work with their colleagues to drive the Italian Insight agenda. Their workplan will be tailored to the Homecare and BPC plans in the MCO. Examples of key projects and deliverables are, but not limited to;
• Support on Category deep dives of opportunity and performance, Market & category development, 6P analysis support and diagnostic deep dives.
• Due to the ebbs and flows of local MCO needs, at times the manager will support on/lead innovation and brand engagement research as well, so whilst not a main focus of their role this would suit someone with a wide and reaching interest in all things CMI well.


Key Accountabilities:

• Manage ad hoc custom research projects as per business requests including performance, Shopping, Pricing, Brand Strategy etc.
• Integrate multiple data sources (continuous sources, in-store observation, and primary research) to help understand the actions required- across all the marketing 6 PS.
• Need to work with Retail, Consumer panel and Brand tracking, PDC & other Data sources, integrating these seamlessly with Commerce & Channel information to create Meta-analysis for growth insights. 
• Proactively identify new trends and innovation ideas on various categories and acting with speed & agility in landing them with the business partners.
• Be externally focussed with the latest competitive moves, innovation ideas and trends to ensure we are leading the growth agenda through all means.

Skills:

• Think strategically – ability to design, develop and land research with impact
• Opportunity spotting skills, with data deep diving abilities
• Analytically minded and numerically oriented.
• Capability to derive insights from integration of different data & connecting the dots
• Ability to take a brief and help ensure that the research will deliver what our internal customer needs, not just what they asked for.
• Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions like for example People voice, Shopping immersion sessions.
• Good project management skills e.g. for Shopping Insight projects, to manage the different parts of a project from store permissions to stimuli delivery to debrief presentation
• Experience of working with continuous research data (retail and consumer panel, brand tracking).
• Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to get growth

Behaviours:

• A high degree of trust in colleagues to enable a seamless job-share over the course of the week. The ability to be interdependent and trust your job-share partners will be a key success factor in this role.
• A positive attitude and can-do attitude showing tenacity and resilience despite the changing demands of changing briefs and difficult deadlines.
• An ability to demonstrate strong collaboration, communication, facilitation & presentation skills as you might be required to facilitate idea generation with marketing and give internal presentations to senior brand and category leadership teams
• A founder mentality & Bias for Action in speed and simplification to embrace new disruptive innovation ideas that transform the business and unlock growth opportunities
• The ability to collaborate seamless & lead across agency partners and internal Unilever teams will be crucial.
• Curiosity is essential for exploration and finding the route causes of problems or opportunities
• Strong attention to detail.
• Great observation skills

Requirements:

• Previous experience in a similar role is a plus
• Experience in CD, Marketing or CMI is a prerequisite
• Good communication and presenting skills
• Basic understanding of retail & channel landscape
• Basic understanding of market research
• Interest in human behaviour / psychology
• Able to lead projects
• Basic analytical skills
• An accountable, open minded person who likes to work in rapid and agile way
• Digital skills are a must
• Strong project management skills
• Able to ask for help and work with others effectively

Descrizione dell'azienda
Unilever è una delle principali aziende di beni di consumo a livello mondiale che opera nei mercati Food & Refreshment, Home Care, Beauty & Personal Care. Radicata in oltre 190 paesi in tutto il mondo raggiunge, attraverso i suoi prodotti, 2,5 miliardi di consumatori ogni giorno. Unilever impiega oltre 149.000 persone globalmente e nel 2020 ha generato un fatturato di €50,7 miliardi. Il suo portafoglio include oltre 400 brand tra cui gli iconici Dove, Sunsilk, Mentadent, Knorr, Calvé, Algida, Magnum, Lipton, Svelto e Coccolino. L'obiettivo principale di Unilever è essere leader globale nella sostenibilità e dimostrare come il proprio modello di business purpose-led e future-fit sia in grado di produrre una performance superiore. Per questo motivo è da sempre è impegnata ad essere un’azienda innovativa e responsabile. Per ulteriori informazioni su Unilever e i suoi marchi potete visitare il sito www.unilever.it.
Mansioni

CMI Ass. Manager – Italy BPC & Homecare


The Consumer Market Insight mission is to provide inspiration and provocation to drive transformational growth and the Homecare CMI manifestation of this is to drive the creation of ideas from insights to drive impact.
In order to enable our ambitious growth agenda, the CMI team will be the crucial lynchpin to spot growth opportunities, by channel/country/division and measure our performance to identify opportunities to sharpen our 6P levers and actions to harness growth. So, it is imperative that we have cutting edge insights to understand our Italian consumer to be able to identify growth
opportunities and land Transformational Actions.


The focus of the delivery of this team will be driven by key business needs within the Division or MCO to ensure our Insights get acted upon to deliver growth based on channels/shoppers. For this we will use a combination of skills- Brand planning, MI, Pricing, Channel and Customer and Consumer Insights.


About the Role:
This a full-time job share role sharing the responsibility of leading the insight agenda for Homecare and BPC Italy and driving Insights for Homecare into the Italian business.


The person should be able to:

• Identify growth opportunities using a variety of different data sources - continuous market data, secondary research, and most importantly primary custom ad hoc research on consumer and shopping behaviours, be that on-line or in-store behaviour.
• Ability to manage Unilever Market & Pricing insight tools- Brand Health Dashboard etc, and understand market and channel analytics, pricing tools etc. required.
• Pro-actively look for business opportunities and find creative ways to deliver insights both, alone as part of the broader CMI team, and together with agency partners. A critical part of the role is to drive insights into actions in the business.
• Work with global and regional teams to drive the Homecare Innovation agenda and ensure the programme meets the needs of the Italian Consumer.
• Work with marketing to drive Brand Power for global brand and local jewels.
The role will report into the CMI Director for Homecare in Europe. They will also be a key member of the Italian Insight team and work with their colleagues to drive the Italian Insight agenda. Their workplan will be tailored to the Homecare and BPC plans in the MCO. Examples of key projects and deliverables are, but not limited to;
• Support on Category deep dives of opportunity and performance, Market & category development, 6P analysis support and diagnostic deep dives.
• Due to the ebbs and flows of local MCO needs, at times the manager will support on/lead innovation and brand engagement research as well, so whilst not a main focus of their role this would suit someone with a wide and reaching interest in all things CMI well.


Key Accountabilities:

• Manage ad hoc custom research projects as per business requests including performance, Shopping, Pricing, Brand Strategy etc.
• Integrate multiple data sources (continuous sources, in-store observation, and primary research) to help understand the actions required- across all the marketing 6 PS.
• Need to work with Retail, Consumer panel and Brand tracking, PDC & other Data sources, integrating these seamlessly with Commerce & Channel information to create Meta-analysis for growth insights. 
• Proactively identify new trends and innovation ideas on various categories and acting with speed & agility in landing them with the business partners.
• Be externally focussed with the latest competitive moves, innovation ideas and trends to ensure we are leading the growth agenda through all means.

Requisiti

Skills:

• Think strategically – ability to design, develop and land research with impact
• Opportunity spotting skills, with data deep diving abilities
• Analytically minded and numerically oriented.
• Capability to derive insights from integration of different data & connecting the dots
• Ability to take a brief and help ensure that the research will deliver what our internal customer needs, not just what they asked for.
• Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions like for example People voice, Shopping immersion sessions.
• Good project management skills e.g. for Shopping Insight projects, to manage the different parts of a project from store permissions to stimuli delivery to debrief presentation
• Experience of working with continuous research data (retail and consumer panel, brand tracking).
• Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to get growth

Behaviours:

• A high degree of trust in colleagues to enable a seamless job-share over the course of the week. The ability to be interdependent and trust your job-share partners will be a key success factor in this role.
• A positive attitude and can-do attitude showing tenacity and resilience despite the changing demands of changing briefs and difficult deadlines.
• An ability to demonstrate strong collaboration, communication, facilitation & presentation skills as you might be required to facilitate idea generation with marketing and give internal presentations to senior brand and category leadership teams
• A founder mentality & Bias for Action in speed and simplification to embrace new disruptive innovation ideas that transform the business and unlock growth opportunities
• The ability to collaborate seamless & lead across agency partners and internal Unilever teams will be crucial.
• Curiosity is essential for exploration and finding the route causes of problems or opportunities
• Strong attention to detail.
• Great observation skills

Requirements:

• Previous experience in a similar role is a plus
• Experience in CD, Marketing or CMI is a prerequisite
• Good communication and presenting skills
• Basic understanding of retail & channel landscape
• Basic understanding of market research
• Interest in human behaviour / psychology
• Able to lead projects
• Basic analytical skills
• An accountable, open minded person who likes to work in rapid and agile way
• Digital skills are a must
• Strong project management skills
• Able to ask for help and work with others effectively

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