Curricular Internship+Thesis - MARKETING LCV (SALES DEPARTMENT - AFRICA IMPORTERS & TRADERS)

Torino • Stage Curricolare • Product Marketing
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Description

CURRICULAR INTERNSHIP+THESIS or THESIS (Student in Management Engineering / Economics / Marketing) 

MARKETING LCV (SALES DEPARTMENT - AFRICA IMPORTERS & TRADERS)

 

Support for all FCA LCV Brands marketing activities over markets:

  • determine the optimum product strategy and line-up for all relevant models to maximize sales and margin potential within the markets in the perimeter;
  • pricing and competitive positioning analysis;
  • communication activities: definition/implementation of conquest/loyalty plans (ATL/BTL communication, Digital and CRM management).
Requirements
  • Student in Management Engineering / Economics / Marketing
  • Fluent in English (B2/C1)
  • Analytical skills
  • Strong attention to detail
  • Proficient in Excel. Competent in other Microsoft Office applications (Powerpoint in particular)
  • Interest in Automotive sector
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