CURRICULAR INTERNSHIP+THESIS or THESIS (Student in Management Engineering / Economics / Marketing)
MARKETING LCV (SALES DEPARTMENT - AFRICA IMPORTERS & TRADERS)
Support for all FCA LCV Brands marketing activities over markets:
- determine the optimum product strategy and line-up for all relevant models to maximize sales and margin potential within the markets in the perimeter;
- pricing and competitive positioning analysis;
- communication activities: definition/implementation of conquest/loyalty plans (ATL/BTL communication, Digital and CRM management).