Tork products used for hand washing, such as soap and paper towels, are available in public arenas worldwide.
Effective hand washing routines are strongly linked to good health and preventing the spread of disease, a fact which most people would acknowledge. However, this awareness doesn’t always translate into individual behavior.
And here comes your challenge:
“Develop a viral campaign that inspires people to change their handwashing behavior in critical moments!”
The solution should be commercially viable, scalable and build equity for the Essity Tork brand.
And now have fun! We are looking forward to your ideas!